Marketing Strategy Kits

Marketing Strategy Kits can include a wide range of practical documents, tools, and resources designed to help businesses and professionals design, plan, and execute effective marketing strategies:

  1. Guides and Strategic Plans :
  • Global Marketing Strategy Guide : A document detailing the essential steps of a marketing strategy, including segmentation methods, brand positioning, competitive analysis and SMART objectives.
  • Product Launch Plan : A template for planning a product launch, with steps for preparation, competitor analysis, sales goals, and promotion strategy.
  • Annual Marketing Calendar : A calendar template to organize campaigns throughout the year, taking into account key promotional periods and product launches.
  1. Ready-to-use Templates and Models :
  • Social Media Post Templates : Post templates for every platform (Instagram, Facebook, LinkedIn, Twitter), designed for various content types: promotion, engagement, education, and customer testimonials.
  • Email Campaign Templates : Newsletter and email templates for specific campaigns, such as welcome, follow-up, loyalty, or abandoned cart recovery emails.
  • Performance Report Templates : Performance analysis report templates to track KPIs, measure return on investment (ROI), and optimize campaigns (for social media, SEO, email, etc.).
  1. Checklists and Roadmaps :
  • Campaign Launch Checklists : A checklist for preparing and launching a campaign, with all the steps to validate before going live (choice of visuals, validation of messages, targeting, etc.).
  • Content Roadmap : A detailed calendar of content to publish on social media, blogs, and newsletters, with recommendations for each format and content type.
  • Crisis Communication Plan : A document to anticipate and manage crisis communication (social networks, customer relations, etc.) and which offers guidelines to react quickly and protect the brand image.
  1. Analysis Resources and Monitoring Tools :
  • Customer Persona Templates : Persona sheets that help define the characteristics, motivations, and behaviors of ideal customers.
  • KPI Tracking Grids : Spreadsheet templates for tracking key performance indicators, with sections for advertising campaigns, social media, SEO, and sales.
  • Marketing Budget Planning Tool : A pre-built budget template to plan and track marketing expenses (advertising, content production, events, etc.).
  1. Training Resources and Best Practice Guides :
  • Mini-Video Courses : Short trainings explaining specific topics (how to use Google Analytics, how to optimize SEO, etc.) can be included to help customers understand and use their tools.
  • Web and Social Media Writing Guides : Handbooks explaining best writing practices for each platform, with tips for capturing attention, writing effective calls to action, and optimizing SEO.
  • Online Advertising Guide : A manual for launching and optimizing paid campaigns on Google Ads, Facebook Ads, or LinkedIn Ads, with tips for every step of the process.
  1. Advertisement and Special Offer Templates :
  • Landing Page Templates : Templates for creating conversion-optimized landing pages, including tips on structure, calls to action, and mobile optimization.
  • Advertising Visuals : Graphic advertising kits for social networks and display, with attractive visuals adaptable to special offers, launch announcements, or events.
  • Seasonal Promotions Templates : Templates ready for major promotional periods (Black Friday, Christmas, national holidays), including visuals and texts to engage audiences and maximize sales.
  1. Collaboration and Communication Tools :
  • Creative Brief Guides : Brief templates to effectively communicate the expectations of each project to creative teams, including sections for context, objective, target audience, and brand elements.
  • Marketing Meeting Plan Template : A template to structure team meetings, facilitate project tracking and plan next steps.
  • Project Tracking Board : A board (often compatible with tools like Notion or Trello) to track project progress, assign tasks, and manage deadlines.

A Marketing Strategy Kit of this magnitude becomes a comprehensive and valuable resource for any team or individual looking to structure and optimize their marketing efforts, saving considerable time.